The Calgary economy has been drastically impacted by the recent downturn within the Oil Industry. Recent statistics indicates that 50% of downtown commercial business property is vacant. Downtown business has been impacted due to the loss of potential customer due to large job loss. Businesses outside of the metropolitan area are also experiencing a loss in revenue as more and more people tighten their purse strings.
Business owners and managers are tasked with the job of developing creative ideas to boost sales and entice customers to buy their products and services. During this time, business owners need a find solution that reaches out to the public effectively while still keeping costs to a minimum. SEO Marketing meets these requirements. Search Engine Optimization (SEO) is a cost-effective way to promote your business and Return on Investment (ROI) is very high as compared to other forms of advertisement.
Search Engine Optimization works by increasing your website or webpage ranking within search engine results therefore creating more visibility to potential customers looking for similar products and services. The Internet pulls massive audiences online. We can say with confidence that more and more corporations and brands are moving to the internet to gain customers. In addition, social media brings younger and younger members at an unprecedented rate.
People who search for products and services online potentially convert into customers at a rate of up to 15%, compared to outbound sales and marketing which is often as low as 2 – 4%. Online presence and branding is as important for any business as traditional forms of marketing. If your website is not on the first page of search engine results, you are losing 70-80% of traffic. Being on top 3 increases the chances of getting organic traffic.
SEO marketing has a wider audience compared to traditional forms of advertisement like TV, Radio, News Papers or Flyers. You can also get online orders or queries from other cities, province or countries.
We specialize in digital marketing including Calgary SEO Consultancy where we work with your business budget and needs to design a plan that will help you reach out to a large audience while keeping your costs low. Contact us at 4033516600 or visit our website at www.servercenter.ca.