Internet users are increasing day by day, more and more users are depending on the internet for searching for products and services before they buy or place an order for it. Google is the most popular search engine, followed by Bing and Yahoo. 70% of the users do not even look beyond first 4 to 5 search results. If your business website is not in top 4-5, you are missing most of the online traffic. Just having a business website is not good enough if it is not being seen by potential customers.
Search Engine Optimization (SEO): Optimize your website google or other search engines, so that search engines can find your WebPages. This will help significantly increase visitors to your website. SEO will increase the number of visitors to your business website. Your website will start appearing in search engine results which bring more and more organic traffic to your website.
SEO also creates trust. If your website is on the top of search engine results, users view your website as more reliable and more confident in approaching your business. As more and more internet users end up on your websites, your inbound organic leads will go up, which will end up increasing sales for you.
Compared to other forms of advertisement such as flyers, social media, newspaper, magazine, Radio or TV, SEO is the most cost-effective in the market. With another form of advertisement, you cannot keep track of how many users you reached but with help of Google Webmaster and Analytics, you can keep track of every single user you have attracted to your website.